No brand influence
No brand or supermarket can influence the rating.
Compare supermarket products and see which one wins for long-term health - ranked by a transparent Longevity Score.
No brand or supermarket can influence the rating.
No one can pay Healthy Belgrade to promote its products in the directory.
Guaranteed objective analyses without conflict of interest.
For every product you reach for, we surface a better-scoring pick in the same category.




Whole foods with clean ingredients win. The score rewards short ingredient lists and high main-ingredient percentage - never macro gaming or pretty packaging.
How scoring worksEvery product gets a score from 0 to 100 - how well it fits a whole-food, longevity-friendly way of eating. The recipe is simple.
Each category is judged on its own key nutrients - salt for sardines, cocoa for chocolate, fiber for oats.
Short, recognizable ingredient lists lift the score. Ultra-processed formulas shrink it.
Small credit for traditional foods. Real penalties for palm oil, artificial sweeteners, and flavor enhancers.
Deal-breaker ingredients cap the total - a product can’t out-macro a bad label.

Do you really know what you’re buying? Healthy Belgrade analyzes labels so you can learn at a glance which products are good for you and which ones you could avoid.
Foods aren’t all judged the same way. This is the breakdown shown at the top of every category page.
A genuinely clean everyday pick.
A solid choice with minor trade-offs.
Better options exist in the same aisle.
Highly processed - worth skipping.
The score compares products within a category - it isn’t a diet plan or medical advice. Top-scoring pickles are still salty; chocolate is still chocolate.
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